Jenna Hagan https://jennahagan.com Jenna Hagan Mon, 09 Mar 2026 00:39:24 +0000 https://jennahagan.com en Home https://jennahagan.com/Home Sun, 02 Sep 2018 20:40:47 +0000 Jenna Hagan https://jennahagan.com/Home Jenna HaganHuman-centred Graphic Designer Navigation https://jennahagan.com/Navigation Sun, 02 Sep 2018 04:12:03 +0000 Jenna Hagan https://jennahagan.com/Navigation About https://jennahagan.com/About Sun, 02 Sep 2018 04:27:39 +0000 Jenna Hagan https://jennahagan.com/About Kia ora! I’m a graphic designer living in Tāmaki Makaurau. With 15 years' experience across agency and in-house environments in the US and Aotearoa New Zealand. I moved to NZ in 2018 and found my work shifting — from shaping brands for big clients to designing for moments that really matter. Five years embedded in a public health innovation studio taught me that the best design doesn't just look good, it makes people feel seen. I bring strong craft across print and digital, a deep respect for the stories behind every brief, and the ability to work with sensitivity and care in emotionally complex contexts. I'm drawn to work where design serves people first. WorkSenior Visual Designer, Ara Manawa Te Toka Tumai | Te Whatu Ora March 2020 - October 2025 Freelance Senior DesignerNovember 2018 - April 2020 @HeyYou Studio @Culture &amp; Theory @Special Group NZ @The Hatchery @Principals Senior Designer, Applied Design July 2016 to October 2018 Freelancer, NBCUniversalJuly 2015 to July 2016 Art Director &amp; Designer, Publicis SeattleAugust 2012 to May 2015Education University of Maryland Baltimore CountyBachelor of Arts, Graphic DesignMinor, Printmaking Linkedin&nbsp;︎ Ara Manawa Brand https://jennahagan.com/Ara-Manawa-Brand Sat, 22 May 2021 01:03:49 +0000 Jenna Hagan https://jennahagan.com/Ara-Manawa-Brand Ara Manawa BrandAuckland DHB Ara Manawa is a innovation design studio embedded within the Auckland DHB. The team consists of designers from an array of disciplines as well as a qualitative researcher and co-designer.I’m the visual designer within the studio. I arrived to the team just a few weeks before Covid-19 locked down New Zealand. Our newly established team, was barely a year old at that time.It had an existing logo, but the brand look and feel wasn’t quite on the mark, the brand collateral was non-existent. I refined the logo colours so they work on the secondary colour palette I created. BrandingLogo refinementColourLayout <img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/a6dda0dabe67f80268cd471e94ce46590ed8c3c72818ea8a50cce46eedfa5e46/AM-Brand-1600x16002.png" data-mid="109224503" border="0" src="https://freight.cargo.site/w/1000/i/a6dda0dabe67f80268cd471e94ce46590ed8c3c72818ea8a50cce46eedfa5e46/AM-Brand-1600x16002.png" /> The intersection of letterforms within our wordmark show the explorative and observational nature of the Ara Manawa process where we ask — is this problem what it appears to be, and what is the best approach to building a solution? The joins between letter pieces show harmonious alignment of challenges and expertise, effective connections between Auckland DHB, and between our patients, their whānau (family), and solutions. <img width="6667" height="6667" width_o="6667" height_o="6667" data-src="https://freight.cargo.site/t/original/i/08c9915da252f77a48ffaa3d92312fbcd8983c9e7a5b8f2b715b6c523a0149b5/AM-Brand-1600x1600.png" data-mid="109224499" border="0" src="https://freight.cargo.site/w/1000/i/08c9915da252f77a48ffaa3d92312fbcd8983c9e7a5b8f2b715b6c523a0149b5/AM-Brand-1600x1600.png" /> <img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/96b3db6e00285e835bc2d4b7306a1f43c96b319efd138d8ba5ffcc33584b8c05/AM-Brand-1600x16004.png" data-mid="109224508" border="0" src="https://freight.cargo.site/w/1000/i/96b3db6e00285e835bc2d4b7306a1f43c96b319efd138d8ba5ffcc33584b8c05/AM-Brand-1600x16004.png" /> <img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/9cc213ac1ce4aafe63b12b9a256e26ffc71b88c908cfcb94a79ad5af0c8c956b/AM-Brand-1600x16003.png" data-mid="109224507" border="0" src="https://freight.cargo.site/w/1000/i/9cc213ac1ce4aafe63b12b9a256e26ffc71b88c908cfcb94a79ad5af0c8c956b/AM-Brand-1600x16003.png" /> Our team within the hopsital offers multidisciplinary design expertise to the complex organisation of the Auckland District Health Board. Our brand needed to be perceived as a credible design authority within an organisation with overall low design literacy.So I revised the colour palette to include energetic jewel tones with muted counterparts. This allowed us to convey that our forward, design thinking is grounded in research and exploration. <img width="6667" height="6667" width_o="6667" height_o="6667" data-src="https://freight.cargo.site/t/original/i/ae039ac32ce90735c7042ac23ffe9421c7a667dfb4bce72f2b2fbe445c0c2bf8/AM-Brand-1600x16005.png" data-mid="109224509" border="0" src="https://freight.cargo.site/w/1000/i/ae039ac32ce90735c7042ac23ffe9421c7a667dfb4bce72f2b2fbe445c0c2bf8/AM-Brand-1600x16005.png" /> Ara Manwa’s layouts are simple, geometric, and layered to reflect the logo’s modular design. It allows our work to be at the centre and not be overshadowed by branding. I created a suite of collateral that is easy for the team to use. This included a letterhead, project briefing form, creative briefing form, client onboarding collateral, presentation template, branded report template, case study template, updated website and more. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2298289562cd95dc8f3ef8fd1c2eda2783f10a9913f9ea965c1c4516f9cd17ac/Slide1.png" data-mid="109227190" border="0" src="https://freight.cargo.site/w/1000/i/2298289562cd95dc8f3ef8fd1c2eda2783f10a9913f9ea965c1c4516f9cd17ac/Slide1.png" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bfbfe81d18c04eaa7d88ab89853434ead9396f297de5564e0166fd487c6c8a13/Slide3.png" data-mid="109227407" border="0" src="https://freight.cargo.site/w/1000/i/bfbfe81d18c04eaa7d88ab89853434ead9396f297de5564e0166fd487c6c8a13/Slide3.png" /> Previous AM branding <img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/a302f74c3f4884cf966c0a3b64d1c7cc8bed8f1e5d15828689ff84a15b8b86c8/AM-Brand-1600x16006.png" data-mid="109224511" border="0" src="https://freight.cargo.site/w/1000/i/a302f74c3f4884cf966c0a3b64d1c7cc8bed8f1e5d15828689ff84a15b8b86c8/AM-Brand-1600x16006.png" /><img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/2eae2b3b123b0cb034db801d19994bb9cdd08f062acd4bbcbfb2e6acbd9f3fb5/AM-Brand-1600x16007.png" data-mid="109224512" border="0" src="https://freight.cargo.site/w/1000/i/2eae2b3b123b0cb034db801d19994bb9cdd08f062acd4bbcbfb2e6acbd9f3fb5/AM-Brand-1600x16007.png" /> Whānau Room Rejuvenation https://jennahagan.com/Whanau-Room-Rejuvenation Thu, 05 Mar 2026 03:29:59 +0000 Jenna Hagan https://jennahagan.com/Whanau-Room-Rejuvenation Whānau Room RejuvenationAuckland DHB Some design work asks you to make things look good. This work asked something more, to make people feel safe. The Whānau Rooms at Te Toka Tumai Auckland Hospital exist to honour te ao Māori and the tikanga that surrounds illness, death, and grief. When a loved one passes in a four-bedded ward, these are the spaces where whānau can gather, process, and be together. As the first hospital in the world to house dedicated Māori whānau spaces, the rejuvenation of these rooms carried real cultural and human weight. This project was grounded in te ao Māori and the principles of tikanga, designing in service of whanaungatanga, manaakitanga, and the obligations of a hospital built on land gifted by Ngāti Whātua. Every design decision was made in service of that kaupapa.The Storybook Ara Manawa's co-design process generated years of research, insight, and human story. My role was to help the team understand how that work could be translated into a visual format, and then to design it. LayoutTypographyMuralsInternal spacesPrint Production <img width="4552" height="3414" width_o="4552" height_o="3414" data-src="https://freight.cargo.site/t/original/i/88ef59e1bbdf70bc9407bd693343413091556cd95aa4aec7a7a8c99e7ccd31d1/WR-Book-Cover.png" data-mid="245769800" border="0" src="https://freight.cargo.site/w/1000/i/88ef59e1bbdf70bc9407bd693343413091556cd95aa4aec7a7a8c99e7ccd31d1/WR-Book-Cover.png" /> The result was a 40-page storybook documenting the full rejuvenation programme: its history, its co-design process, its design decisions, and the voices of the whānau, patients, and staff who shaped it. Layout, typography, colour, and visual hierarchy were all considered in service of the story, making complex, emotionally significant content accessible, warm, and readable.Each ward was gifted a few copies of the storybook to place in the Whānau Room’s themselves. <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/1609dd6fe7b54c83b02be47b26b05af359aae861db83586804e8dca43356ef3b/IMG_1950.JPG" data-mid="245769961" border="0" src="https://freight.cargo.site/w/1000/i/1609dd6fe7b54c83b02be47b26b05af359aae861db83586804e8dca43356ef3b/IMG_1950.JPG" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/13ced3dbed93bda5470197b2b684280a1aa25b741bd20d36631c3fa8a185ef49/IMG_1951.JPG" data-mid="245769962" border="0" src="https://freight.cargo.site/w/1000/i/13ced3dbed93bda5470197b2b684280a1aa25b741bd20d36631c3fa8a185ef49/IMG_1951.JPG" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/affd149baf637e866ae01542375317ddf37ef4c7ade341e84adaae0af2988055/IMG_1952.JPG" data-mid="245769963" border="0" src="https://freight.cargo.site/w/1000/i/affd149baf637e866ae01542375317ddf37ef4c7ade341e84adaae0af2988055/IMG_1952.JPG" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/b46af1afe0ad9495a1f2eb1c6573a14436a693ee2e7468bcc81287b94d4ac901/IMG_1953.JPG" data-mid="245769964" border="0" src="https://freight.cargo.site/w/1000/i/b46af1afe0ad9495a1f2eb1c6573a14436a693ee2e7468bcc81287b94d4ac901/IMG_1953.JPG" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/3a567cc819343a2e731cda87cbafec1d591f73f4ca7e6182ebac02c0a5d8fd05/IMG_1954.JPG" data-mid="245769965" border="0" src="https://freight.cargo.site/w/1000/i/3a567cc819343a2e731cda87cbafec1d591f73f4ca7e6182ebac02c0a5d8fd05/IMG_1954.JPG" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/69a52d0ca2a89422a08b7a630cb103803a1bc3db857c6be8f3aff11f22492d49/IMG_1955.JPG" data-mid="245769966" border="0" src="https://freight.cargo.site/w/1000/i/69a52d0ca2a89422a08b7a630cb103803a1bc3db857c6be8f3aff11f22492d49/IMG_1955.JPG" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/18e96fae8467e29065a89f666c4e6bbca0de52db9cb6e3a4dcabcefa7eacdc19/IMG_1959.JPG" data-mid="245769967" border="0" src="https://freight.cargo.site/w/1000/i/18e96fae8467e29065a89f666c4e6bbca0de52db9cb6e3a4dcabcefa7eacdc19/IMG_1959.JPG" /> Environmental Artwork &amp; Mural Installation I led the adaptation and installation of the Paatu Maioha, the welcome mural designed by Matekitātahi Rāwiri-McDonald of TOA Architects, across the exterior walls of every rejuvenated Whānau Room. This involved translating the artwork into large-format print, fitting it to varied architectural environments across multiple wards, and overseeing its installation to ensure the integrity of the design was maintained at scale. <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/abb98d38ff359567ce347efcee0fa6115e711d1b6f87b58c5ff46b65857a0e18/Mortuary-WR.JPG" data-mid="245770154" border="0" src="https://freight.cargo.site/w/1000/i/abb98d38ff359567ce347efcee0fa6115e711d1b6f87b58c5ff46b65857a0e18/Mortuary-WR.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/990ac6ebc7e6fe47f89c666101a5b7997aeffe5b41842f03eede79aca489085e/IMG_0926-SSIP-2.jpg" data-mid="245770153" border="0" src="https://freight.cargo.site/w/1000/i/990ac6ebc7e6fe47f89c666101a5b7997aeffe5b41842f03eede79aca489085e/IMG_0926-SSIP-2.jpg" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/660c1b1e63bb8f42459ce4ae9ce8735f6f8a0c4498ceea50911b25100ce68a68/Mortuary-WR2.JPG" data-mid="245770155" border="0" src="https://freight.cargo.site/w/1000/i/660c1b1e63bb8f42459ce4ae9ce8735f6f8a0c4498ceea50911b25100ce68a68/Mortuary-WR2.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f7fe8ccc5c5b280716ccca717f183bba8017c9482e6f3411576159b733a3b37c/Mural-production.png" data-mid="245770156" border="0" src="https://freight.cargo.site/w/1000/i/f7fe8ccc5c5b280716ccca717f183bba8017c9482e6f3411576159b733a3b37c/Mural-production.png" /> I also oversaw the internal landscape murals, large photographic nature scenes selected to bring a sense of the outside world into rooms with no natural light, responding directly to what whānau had told us they needed most.Co-Design Collateral Throughout the programme I created visual materials to support the spatial and co-design process, workshop materials, concept boards, and visual aids that helped non-designers engage meaningfully with design decisions. Good co-design needs good visual communication, and this work sat at that intersection. Studio 160 Identity https://jennahagan.com/Studio-160-Identity Sat, 22 May 2021 01:35:53 +0000 Jenna Hagan https://jennahagan.com/Studio-160-Identity Studio 160 IdentityAuckland DHBStudio 160 is a co-op working space within Health New Zealand Te Toka Tumai (formerly Auckland DHB). Established in 2019, it has developed into a bustling office with a bookable workshop (The Apartment) and maker space. Currently it’s home to Ara Manawa, Performance Improvement, EPMO, Strategy, QSR, Data &amp; Digital with others joining soon.&nbsp; The Studio identity is a representation of the collaborative nature of the teams at 160. The overarching goal of all the teams in our studio is to enhance the experience for patients, whānau and staff at Te Toka Tumai. Each team is responsible for creating and upholding a space that is welcoming and respectful, which are ADHB values. When I joined Ara Manawa, our space was and still is a work in progress. My first task was to develop an identity for Studio 160, update collateral and develop the visual-spatial experience. The development of this identity is iterative and explorative, which means as time goes on it will continue to adapt to the needs of the Studio and be open to collaborative-design-development. LogoColour PaletteVisual MotifMeeting Room GlassWayfindingCommunity WallKarakia Cards <img width="6667" height="6667" width_o="6667" height_o="6667" data-src="https://freight.cargo.site/t/original/i/48d9593feb7d7dba9e2f74f269cdff34c5dbfd3d3879cc316a95088170acf190/Studio-160-Brand3.png" data-mid="109240494" border="0" src="https://freight.cargo.site/w/1000/i/48d9593feb7d7dba9e2f74f269cdff34c5dbfd3d3879cc316a95088170acf190/Studio-160-Brand3.png" /> <img width="6667" height="6667" width_o="6667" height_o="6667" data-src="https://freight.cargo.site/t/original/i/eeec9eded1a1812c96415aa8193c1461c67d68744f6e4e4ec6a53b44e2691f85/Studio-160-Brand.png" data-mid="109240491" border="0" src="https://freight.cargo.site/w/1000/i/eeec9eded1a1812c96415aa8193c1461c67d68744f6e4e4ec6a53b44e2691f85/Studio-160-Brand.png" /> <img width="6667" height="6667" width_o="6667" height_o="6667" data-src="https://freight.cargo.site/t/original/i/83c4983c16d9c3aa6f687cea5a1363a48e1718c8cf27a0ca97e8271d87b7f82f/Studio-160-Brand2.png" data-mid="109240493" border="0" src="https://freight.cargo.site/w/1000/i/83c4983c16d9c3aa6f687cea5a1363a48e1718c8cf27a0ca97e8271d87b7f82f/Studio-160-Brand2.png" /><img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/62b80b861a78bfb967ee13555a88649453cf76bf3ece292e3cda973cc558f59b/Studio-160-Brand4.png" data-mid="109240495" border="0" src="https://freight.cargo.site/w/1000/i/62b80b861a78bfb967ee13555a88649453cf76bf3ece292e3cda973cc558f59b/Studio-160-Brand4.png" /><img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/9a9fb3cf3c3cea74fa989db3ca4e1b5e30bed6cd1040563b3a8016a9e31a5fd2/Studio-160-Brand5.png" data-mid="109240496" border="0" src="https://freight.cargo.site/w/1000/i/9a9fb3cf3c3cea74fa989db3ca4e1b5e30bed6cd1040563b3a8016a9e31a5fd2/Studio-160-Brand5.png" /><img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/5c4bc2663a1daeda1af48133cdccbabe781d71651efe554a7675d74221a2cd1f/Studio-160-Brand6.png" data-mid="109240497" border="0" src="https://freight.cargo.site/w/1000/i/5c4bc2663a1daeda1af48133cdccbabe781d71651efe554a7675d74221a2cd1f/Studio-160-Brand6.png" /><img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/a6e397c830787c780861818a6ac23b797b370ae31b700cf137197b1f2d19cc63/Studio-160-Brand8.png" data-mid="109240500" border="0" src="https://freight.cargo.site/w/1000/i/a6e397c830787c780861818a6ac23b797b370ae31b700cf137197b1f2d19cc63/Studio-160-Brand8.png" /><img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/bbc9a68cc326e8cac660d25f0b02ebce17796889a8ee936491d6e77f069ad08b/Studio-160-Brand7.png" data-mid="109240498" border="0" src="https://freight.cargo.site/w/1000/i/bbc9a68cc326e8cac660d25f0b02ebce17796889a8ee936491d6e77f069ad08b/Studio-160-Brand7.png" /> Scalable Clinical Pathways Design System https://jennahagan.com/Scalable-Clinical-Pathways-Design-System Mon, 09 Mar 2026 00:39:24 +0000 Jenna Hagan https://jennahagan.com/Scalable-Clinical-Pathways-Design-System Scalable Clinical Pathways Design SystemAuckland DHB Clinical pathways are evidence-based guides that help clinicians deliver consistent care. The challenge: existing pathways across Starship Hospital varied widely in format, had no visual consistency, and had to be rebuilt from scratch each time. I was approached to design a system that would fix that. I led the design work end to end — researching best practice, auditing existing formats, prototyping with clinicians, and delivering a modular design kit and comprehensive style guide aligned with Starship’s existing brand that the Clinical Pathways team could own and use independently long-term. Design systemTemplatesLayoutTypographyColourBrand-alignment <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/701ec0184e6b54ab61fb8fdadae9a6ff564160bc2af56b9217567fb134ff858b/Applied-Example.png" data-mid="245771017" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/701ec0184e6b54ab61fb8fdadae9a6ff564160bc2af56b9217567fb134ff858b/Applied-Example.png" /> The system The visual design system included typography rules, colour application, layout templates, hierarchy guidelines, and usage documentation. It was built to be adopted by non-designers, applied consistently across departments, and scaled without needing a designer in the room every time. <img width="2000" height="1292" width_o="2000" height_o="1292" data-src="https://freight.cargo.site/t/original/i/6e6b98ae72523c0c852d9ffd9aca98e2615f0768b42edd20c7a747993570f25b/Design-Kit.png" data-mid="245771018" border="0" src="https://freight.cargo.site/w/1000/i/6e6b98ae72523c0c852d9ffd9aca98e2615f0768b42edd20c7a747993570f25b/Design-Kit.png" /> Outcomes A reusable system that reduced cognitive load for clinicians, improved pathway consistency across services, and gave Starship's team the tools to maintain and extend it independently. HC Architects Brand (NZ) https://jennahagan.com/HC-Architects-Brand-NZ Sat, 16 May 2020 03:33:39 +0000 Jenna Hagan https://jennahagan.com/HC-Architects-Brand-NZ HC Architects Brand &amp; WebsiteHeyYou StudioHamish Cameron Architects is a small New Zealand firm that really focuses on the details of a home. They draw from natural materials and surroundings to inform their design process. For HCA, I designed a logo, monogram, and brand colours which all culminated into the website and basic brand collateral. The colours are soft and muted to support the mood of HCA’s work. The wordmark is traditional with subtle modern cues and fine details that reflect HCA’s work. BrandingLogoColourWeb DesignLayout “ We craft buildings and spaces with quiet atmosphere and soul that reflect the unique character of their owners and bring calm and a sense of well-being to their lives. hcarchitecture.co.nz/ <img width="4252" height="2598" width_o="4252" height_o="2598" data-src="https://freight.cargo.site/t/original/i/8130b61ef847c1e192f64e5f611a156a78f94392794ba2aa8c9d71514f0f89b4/HCA_BusinessCard_D02.png" data-mid="71211227" border="0" src="https://freight.cargo.site/w/1000/i/8130b61ef847c1e192f64e5f611a156a78f94392794ba2aa8c9d71514f0f89b4/HCA_BusinessCard_D02.png" /><img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c357ba97812201f32aad446dd070f541e0f11918c3465551f422836aaf63a6b9/HCA_crop_1600x1600_0003_Home-Page.jpg" data-mid="71213105" border="0" src="https://freight.cargo.site/w/1000/i/c357ba97812201f32aad446dd070f541e0f11918c3465551f422836aaf63a6b9/HCA_crop_1600x1600_0003_Home-Page.jpg" /><img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a451f0dc4442de36095348f0c86fc282678ce81f67dce62dda885357841613cb/HCA_crop_1600x1600_0002_Project2.jpg" data-mid="71213113" border="0" src="https://freight.cargo.site/w/1000/i/a451f0dc4442de36095348f0c86fc282678ce81f67dce62dda885357841613cb/HCA_crop_1600x1600_0002_Project2.jpg" /><img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/840690266940dd40ca04f61fca86e93c389de682f7d733cc8dea721c6a80fdcd/HCA_crop_1600x1600_0001_Project1.jpg" data-mid="71213125" border="0" src="https://freight.cargo.site/w/1000/i/840690266940dd40ca04f61fca86e93c389de682f7d733cc8dea721c6a80fdcd/HCA_crop_1600x1600_0001_Project1.jpg" /><img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/082ef30fcc7e2926173ce32670219dc91ab2a43f8b261ed1b0b122026ae83d6d/HCA_crop_1600x1600_0000_Footer.jpg" data-mid="71213126" border="0" src="https://freight.cargo.site/w/1000/i/082ef30fcc7e2926173ce32670219dc91ab2a43f8b261ed1b0b122026ae83d6d/HCA_crop_1600x1600_0000_Footer.jpg" /> NYU Langone Health (NY) https://jennahagan.com/NYU-Langone-Health-NY Mon, 03 Sep 2018 03:15:50 +0000 Jenna Hagan https://jennahagan.com/NYU-Langone-Health-NY NYU Langone HealthApplied Design WorksNYU Langone Health is known as a premiere academic medical center in New York and within the United States by excelling in patient care, education, and research. Their brand is constantly being pushed to it’s limits to keep up with this client’s growing needs. I have worked on NYU Langone’s comprehensive digital brand center; templating patches for doctor’s coats; designing and creating guidelines for marketing event materials; sub-branding design for the Concussion Center, Perlmutter Cancer Center, Ambulatory Care Locations; and even branded apparel where I designed and their sourced production.&nbsp; Working on a single client with extremely diverse range of design projects has shown me the breadth and depth a brand can cover. Branding &amp; Sub-brandsIdentityLogo &amp; IdentifiersIllustrationIconographyPhotographyTemplatesPrint &amp; digital collateralSignageSpecial Projects <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/296afd2f3a0dfa90d20ead071c4a50a0ced8586fafb3e12b797781ba8ec20ee7/nyulh_logo_crop_1600x1000.jpg" data-mid="27336348" border="0" src="https://freight.cargo.site/w/1000/i/296afd2f3a0dfa90d20ead071c4a50a0ced8586fafb3e12b797781ba8ec20ee7/nyulh_logo_crop_1600x1000.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f8e79e3031a6544a3a35cd908fd3626f70c26ce152031c0baf4e5b3d118cd70a/icons_website_1600x1600.jpg" data-mid="27338677" border="0" src="https://freight.cargo.site/w/1000/i/f8e79e3031a6544a3a35cd908fd3626f70c26ce152031c0baf4e5b3d118cd70a/icons_website_1600x1600.jpg" /> <img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/fd2c24d5609e4cd0e45a5677613e66a62a71f0260d8443a3baf495a093bd5e51/nyulh_web-icons-02.png" data-mid="27336518" border="0" src="https://freight.cargo.site/w/1000/i/fd2c24d5609e4cd0e45a5677613e66a62a71f0260d8443a3baf495a093bd5e51/nyulh_web-icons-02.png" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/bcdb03d513712c19d2bd8c2beb4e241943883892b53fd3b51a06f9e2752f401f/socks.jpeg" data-mid="27337054" border="0" src="https://freight.cargo.site/w/1000/i/bcdb03d513712c19d2bd8c2beb4e241943883892b53fd3b51a06f9e2752f401f/socks.jpeg" /> <img width="2800" height="1868" width_o="2800" height_o="1868" data-src="https://freight.cargo.site/t/original/i/56adcbf1a33dadfdbf190bb80d7b5a811db1dcc475e501bb28afeb18da396595/Sock_Box.jpg" data-mid="27337753" border="0" src="https://freight.cargo.site/w/1000/i/56adcbf1a33dadfdbf190bb80d7b5a811db1dcc475e501bb28afeb18da396595/Sock_Box.jpg" /> <img width="2334" height="1556" width_o="2334" height_o="1556" data-src="https://freight.cargo.site/t/original/i/7d51a4bfc2c91ead73d63a16ddd99bfa8f29108653f1b39dcbcab329e734e6c2/hch-sock1.jpg" data-mid="27339015" border="0" src="https://freight.cargo.site/w/1000/i/7d51a4bfc2c91ead73d63a16ddd99bfa8f29108653f1b39dcbcab329e734e6c2/hch-sock1.jpg" /> <img width="1232" height="813" width_o="1232" height_o="813" data-src="https://freight.cargo.site/t/original/i/884adedf621483ce92277bcae70a3d87cef82b865162c44bf7ab6941fa0893a0/170403_Concussion_ServiceBook_Hero_purple.jpg" data-mid="27337884" border="0" src="https://freight.cargo.site/w/1000/i/884adedf621483ce92277bcae70a3d87cef82b865162c44bf7ab6941fa0893a0/170403_Concussion_ServiceBook_Hero_purple.jpg" /> <img width="1600" height="500" width_o="1600" height_o="500" data-src="https://freight.cargo.site/t/original/i/13b9fcf81f14047355688669ac88cea84def63acca57d9bc214e0bab6a23476d/city-neighborhood_1_crop_1600x500.jpg" data-mid="27340105" border="0" src="https://freight.cargo.site/w/1000/i/13b9fcf81f14047355688669ac88cea84def63acca57d9bc214e0bab6a23476d/city-neighborhood_1_crop_1600x500.jpg" /> <img width="1600" height="500" width_o="1600" height_o="500" data-src="https://freight.cargo.site/t/original/i/ee0bb656edaa724b98d7363df41c7801498846caeaf967c34a9243a0fd42669a/city-neighborhood_4_crop_1600x500.jpg" data-mid="27341235" border="0" src="https://freight.cargo.site/w/1000/i/ee0bb656edaa724b98d7363df41c7801498846caeaf967c34a9243a0fd42669a/city-neighborhood_4_crop_1600x500.jpg" /> StreetEasy (NY) https://jennahagan.com/StreetEasy-NY Sun, 02 Sep 2018 21:59:58 +0000 Jenna Hagan https://jennahagan.com/StreetEasy-NY StreetEasyApplied Design WorksStreetEasy makes navigating New York real estate simple and they are well known for their clever advertising campaigns that capture the zeitgeist of the City. But despite their market success, their mismatched visuals difused their unique voice.&nbsp; We refined their logo, color palette, and website hierarchy. We created a unified set of icons to follow the new illustration style, and set parameters for photography.After analyzing their brand’s visual experience, I worked with my Design Director to define and distill a brand book for StreetEasy’s employees to follow and execute. BrandingIdentityLogo RefinementIllustrationIconographyPhotography <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7156ec1190d3e6e1f2a9fff14154fd61f3762d377923a497815183b31497b626/SE-logo_1600x1600.jpg" data-mid="23488142" border="0" src="https://freight.cargo.site/w/1000/i/7156ec1190d3e6e1f2a9fff14154fd61f3762d377923a497815183b31497b626/SE-logo_1600x1600.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a95700aa96068639f6e13674c464c7f75973f857cc8600168c24d4ed575c462e/SE-taxi_1600x1600.jpg" data-mid="23488459" border="0" src="https://freight.cargo.site/w/1000/i/a95700aa96068639f6e13674c464c7f75973f857cc8600168c24d4ed575c462e/SE-taxi_1600x1600.jpg" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6c425bf740b7b8bc06becfffcc7f4cffe10b3cb87b1c45005f2e292e753d4a7d/SE-web2_1600x1000.jpg" data-mid="23487468" border="0" src="https://freight.cargo.site/w/1000/i/6c425bf740b7b8bc06becfffcc7f4cffe10b3cb87b1c45005f2e292e753d4a7d/SE-web2_1600x1000.jpg" /> <img width="1600" height="500" width_o="1600" height_o="500" data-src="https://freight.cargo.site/t/original/i/327e26b3bf3d2153e57ef1c0999066cb03d8872412eb9e0ac11b65c49efc69c6/SE-rebus2_1600x1600.jpg" data-mid="23490634" border="0" src="https://freight.cargo.site/w/1000/i/327e26b3bf3d2153e57ef1c0999066cb03d8872412eb9e0ac11b65c49efc69c6/SE-rebus2_1600x1600.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1db16b8120f7628dad03c4c75557c004c21c138d6a42419c3ea515a4ea5a9409/SE-rebus1_1600x1600.jpg" data-mid="23490633" border="0" src="https://freight.cargo.site/w/1000/i/1db16b8120f7628dad03c4c75557c004c21c138d6a42419c3ea515a4ea5a9409/SE-rebus1_1600x1600.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4ff84fb743fc91364568169c42b792d1660eee7fc96a00393e63ea2ba9555f05/SE-dropdowns_1600x1600.jpg" data-mid="23490991" border="0" src="https://freight.cargo.site/w/1000/i/4ff84fb743fc91364568169c42b792d1660eee7fc96a00393e63ea2ba9555f05/SE-dropdowns_1600x1600.jpg" /> <img width="1600" height="500" width_o="1600" height_o="500" data-src="https://freight.cargo.site/t/original/i/4634479a643380559d28f52d37646ebcd733e2a947a20d69d23496b56bff81af/SE_icons_1600x500.jpg" data-mid="23493528" border="0" src="https://freight.cargo.site/w/1000/i/4634479a643380559d28f52d37646ebcd733e2a947a20d69d23496b56bff81af/SE_icons_1600x500.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/abc3c23b1c4238b82c67b35b97b4db5388130891a4cfaadbdea9508776a7331c/SE-ad_1600x1600.jpg" data-mid="23493016" border="0" src="https://freight.cargo.site/w/1000/i/abc3c23b1c4238b82c67b35b97b4db5388130891a4cfaadbdea9508776a7331c/SE-ad_1600x1600.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a20f05f769491c2f54777007e18b7a74a898071e4e570bc38d259b0e1e8d19a0/SE-illu2_1600x1600.jpg" data-mid="23493421" border="0" src="https://freight.cargo.site/w/1000/i/a20f05f769491c2f54777007e18b7a74a898071e4e570bc38d259b0e1e8d19a0/SE-illu2_1600x1600.jpg" /> <img width="1600" height="500" width_o="1600" height_o="500" data-src="https://freight.cargo.site/t/original/i/0d810deffdd56f318b50160655241c83c115cf25a24c2bba154a30c53f9dd619/SE-Illu_1600x500.jpg" data-mid="23486230" border="0" src="https://freight.cargo.site/w/1000/i/0d810deffdd56f318b50160655241c83c115cf25a24c2bba154a30c53f9dd619/SE-Illu_1600x500.jpg" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2fdd06ab1ee62d4b3274df36dfc4b11952ee7c199b5e33729b2361c821170883/SE-web1_1600x1000.jpg" data-mid="23487467" border="0" src="https://freight.cargo.site/w/1000/i/2fdd06ab1ee62d4b3274df36dfc4b11952ee7c199b5e33729b2361c821170883/SE-web1_1600x1000.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/63bdbbfa8cc5873eedcfb7cbd19b29befa30f4c66fd45ebc20e6706d8bc9a052/SE-photo2_1600x1600.jpg" data-mid="23493850" border="0" src="https://freight.cargo.site/w/1000/i/63bdbbfa8cc5873eedcfb7cbd19b29befa30f4c66fd45ebc20e6706d8bc9a052/SE-photo2_1600x1600.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7e67ac2731b8c1bc3535e60a3c97cdcf239c37c70bc5bfd4c2d8a22d2077350f/SE-photo3_1600x1600.jpg" data-mid="23493851" border="0" src="https://freight.cargo.site/w/1000/i/7e67ac2731b8c1bc3535e60a3c97cdcf239c37c70bc5bfd4c2d8a22d2077350f/SE-photo3_1600x1600.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/73d5b68c90b692b146ae7ec0efc02908a543417b1a28e44b4e43d998bc66f83b/SE-photo4_1600x1600.jpg" data-mid="23493852" border="0" src="https://freight.cargo.site/w/1000/i/73d5b68c90b692b146ae7ec0efc02908a543417b1a28e44b4e43d998bc66f83b/SE-photo4_1600x1600.jpg" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8c803d8c3f890c924edda672acd6a91eea0ef7837e01c6312e37e0634ce816d2/SE-photo_1600x1000.jpg" data-mid="23492830" border="0" src="https://freight.cargo.site/w/1000/i/8c803d8c3f890c924edda672acd6a91eea0ef7837e01c6312e37e0634ce816d2/SE-photo_1600x1000.jpg" />