StreetEasy makes navigating New York real estate simple and they are well known for their clever advertising campaigns that capture the zeitgeist of the City. But despite their market success, their mismatched visuals difused their unique voice. 

We refined their logo, color palette, and website hierarchy. We created a unified set of icons to follow the new illustration style, and set parameters for photography.

After analyzing their brand’s visual experience, I worked with my Design Director to define and distill a brand book for StreetEasy’s employees to follow and execute.